SMS (Short Message Service) is the technology behind texting on smart phones. Wouldn't you know that marketers would get ahold of that to exploit it for our own purposes.
Obviously this is not something you can over-use or you will lose all your subscribers but it does have it's place.
SMS systems exist (Phone Optin is the one I use) that let a prospect or customer send a keyword to your SMS number (like a virtual phone number).
From there, the system send back a text asking for the prospects name and can even ask for an email address.
More on this fantastic new piece of technology can be found at Phone OptIn SMS Marketing
Here is a relevant NY Times Article on Text Message Marketing
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Questions?
Feel free to call or write at any time.
Fred Raley
Woodbridge, VA
(703) 203-4648
FredRaley@GMail.com
Skype: FredRaley
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